Privacy Policy

1. About this Privacy Policy

This Privacy Policy explains how Isabella Blue (“Isabella Blue”, “the artist” or “the Website owner”) collects, uses and protects personal information when you visit www.isabellablueart.com (the “Website”) or contact the artist through it. Isabella Blue respects your privacy and is committed to protecting personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

2. Who is responsible for your information?

The Website is operated by Isabella Blue, an independent artist based in the United Kingdom. If you have any questions about how personal information is used, or wish to exercise any of your privacy rights, please contact: Email: isabellablueart@gmail.com

3. What information is collected?

Depending on how the Website is used, Isabella Blue may collect the following information: Name; Email address; The contents of messages or enquiries submitted through the Website's contact form; Any other information voluntarily provided when contacting the artist; and Certain technical information about visits to the Website, such as IP address, browser type, device type and pages visited. Isabella Blue does not intentionally collect sensitive personal information through the Website.

4. How is personal information used?

Personal information may be used for the following purposes: Responding to enquiries submitted through the contact form; Communicating about artwork, commissions, exhibitions, collaborations or other enquiries; Discussing or providing services requested by a visitor; Operating, maintaining and securing the Website; Understanding how visitors use the Website and improving its content and functionality, where consent has been provided for analytics; andComplying with legal or regulatory obligations. Isabella Blue does not sell or rent personal information.

5. Contact form

When a visitor contacts Isabella Blue through the Website's contact form, the information provided is used to respond to the enquiry. This may include the visitor's name, email address and the contents of their message. Information submitted through the contact form will not be used for unrelated marketing purposes without an appropriate legal basis to do so. Where an enquiry relates to a potential commission, artwork sale or other service, the information may also be used to communicate about that enquiry and any resulting agreement.

6. Lawful basis for processing

Under UK data protection law, personal information must be processed on a lawful basis. Depending on the circumstances, Isabella Blue may rely on the following lawful bases: Legitimate interests – for example, responding to enquiries, managing the artist's practice and maintaining and securing the Website. Contract or steps taken at the visitor's request – where personal information is necessary to discuss, enter into or fulfil an agreement, such as an artwork commission or sale. Legal obligation – where information must be processed or retained to comply with the law.Consent – where a visitor has actively consented to something, such as non-essential cookies and Google Analytics. Where processing is based on consent, that consent can be withdrawn at any time.

7. Squarespace

The Website is hosted and operated using Squarespace. Squarespace provides Website hosting, security, functionality and contact-form services. As part of providing these services, Squarespace may process certain technical information about visitors and information submitted through the Website's contact form. Squarespace also uses certain cookies that are necessary for the Website to function properly and securely.

8. Google Analytics

Isabella Blue uses Google Analytics through Squarespace's official Google Analytics integration. Google Analytics helps the artist understand how visitors use the Website, such as which pages are visited and how visitors interact with the Website. This information helps Isabella Blue understand which content is useful and improve the Website. Google Analytics may collect information such as: Pages visited; Approximate location; Device and browser information; How a visitor arrived at the Website; and Information about a visitor's interaction with the Website. Google Analytics uses cookies and similar technologies. Google Analytics is a non-essential analytics service and is therefore restricted until a visitor provides consent through the Website's cookie banner. If a visitor chooses to decline non-essential cookies, Google Analytics will not be used for non-essential analytics purposes. Google may process information collected through Google Analytics in accordance with its own privacy policies and terms.

9. Cookies

The Website uses cookies and similar technologies. Some cookies are strictly necessary for the Website to function. These may include cookies used by Squarespace for security, functionality and other essential purposes. The Website also uses non-essential analytics cookies through Google Analytics. When a visitor first accesses the Website, a cookie banner provides the option to accept or decline non-essential cookies. Non-essential cookies are restricted until consent is provided. Visitors can also control or delete cookies through their browser settings. Further information about cookies used by Squarespace can be found in Squarespace's own privacy and cookie information.

10. Who is personal information shared with?

Isabella Blue does not sell or rent personal information. Where necessary, personal information may be shared with or accessed by trusted service providers that help operate the Website or provide services. This includes: Squarespace, for Website hosting, security and contact-form functionality; Google, in connection with Google Analytics where the required consent has been provided; and Other service providers where reasonably necessary to provide a service requested by a visitor or comply with a legal obligation. Personal information may also be disclosed where Isabella Blue is legally required to do so, for example to a regulator, law enforcement agency or other public authority.

11. International transfers

Some service providers used by the Website may process information outside the United Kingdom. Where personal information is transferred outside the UK, appropriate safeguards will be used where required by applicable data protection law.

12. How long is personal information kept?

Personal information is only kept for as long as reasonably necessary for the purpose for which it was collected. Information submitted through the contact form will generally be kept for as long as necessary to respond to the enquiry and manage any resulting correspondence or business relationship. Where information needs to be retained for legal, accounting or other legitimate business purposes, it will be kept for the period reasonably required. When information is no longer required, it will be securely deleted or otherwise disposed of.

13. How is personal information protected?

Isabella Blue takes reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction. However, no method of transmitting or storing information online can be guaranteed to be completely secure.

14. Privacy rights

Under UK data protection law, individuals may have the right to: Request access to the personal information held about them; Ask for inaccurate or incomplete information to be corrected; Ask for personal information to be deleted in certain circumstances; Ask for processing of personal information to be restricted in certain circumstances; Object to certain types of processing; Request the transfer of personal information to them or another organisation in certain circumstances; and Withdraw consent where processing is based on consent. These rights are subject to certain legal conditions and exemptions. To exercise any of these rights, please contact Isabella Blue at isabellablueart@gmail.com. Information may be requested to verify an individual's identity before responding to a request.

15. Third-party websites

The Website may contain links to third-party websites and social media platforms, including Instagram and Facebook. Once a visitor leaves the Website, those websites operate under their own privacy policies and terms. Isabella Blue is not responsible for how third parties collect, use or protect personal information.

16. Complaints

If there is a concern about how personal information has been used, please contact Isabella Blue first so that the concern can be addressed. Individuals also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.

17. Changes to this Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes to the Website, the services used, the way personal information is processed or changes in applicable law. The latest version will always be available on this page, with the date of the most recent update shown at the bottom.

18. Contact

For any questions about this Privacy Policy or how personal information is handled, please contact: isabellablueart@gmail.com

Last updated: 25 August 2026